🔍 Challenge

• How might we make outfit selection and closet management more efficient and less anxiety-inducing for the average person?

📣 Key User Insights

• Conducted 6 interviews + 53 survey responses

• Users experience emotional pressure and logistical stress when dressing for special occasions

• 79% wear only half or less of their wardrobe

• 46% feel overwhelmed by the volume of clothing they own

🚫 Limitations of Existing Solutions

• Require full closet uploads to create virtual catalogs

• Users found this process time-consuming and unappealing

💡 Our Solution

• Interactive quiz suggests outfit ideas based on items users likely already own.

• Optional uploads for select items, not entire wardrobe!

• Gamified decluttering with discard/donate options!

💬 Language that Encourages & Connects

We frame clothing around connection and celebration:

• “Congrats on the interview!”

• “We hope you’re excited about the wedding!”

✨ What Makes Hanger Different

• No full closet uploads

• Emotionally supportive tone

• Focus on usability + delight!

• Addresses both style anxiety and wardrobe clutter

✅ Takeaways: 

• I loved the research process—user insights directly shaped a more thoughtful, emotionally aware product!